August 26, 20269 min read
TikTok Shop and Affiliate: What Brands Need to Know
How TikTok Shop affiliate actually works, the incrementality and customer-ownership questions most brands aren't asking, and what changes in the EU.
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August 24, 20264 min read
What Is an Affiliate Programme Audit, and When Do You Need One?
What separates an audit from a routine performance review, and the concrete signs it's time for one.
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August 23, 20265 min read
Agency vs. In-House: Who Should Run Your Affiliate Programme?
A real decision framework, anchored on an actual revenue threshold, not just a generic pros-and-cons list.
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August 21, 20264 min read
What Is S2S Tracking, and Why Would You Actually Need It?
A plain-language guide to server-to-server tracking, how it works, and why cookie tracking keeps failing.
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August 20, 20263 min read
Gen Z Doesn't Buy on the First Click — Why Your Affiliate Programme Needs to Catch Up
Gen Z is becoming the world's most powerful consumer generation, but they validate before they buy.
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August 20, 20264 min read
The Affiliate Programme Audit Checklist That's Often Overlooked
Most audits check partners and creative. The ones that actually move the numbers check tracking infrastructure and incrementality.
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August 19, 20264 min read
How to Structure Affiliate Commission Tiers for New vs. Returning Customers
New-vs-returning is a rough proxy for value. Here's why LTV is the more precise model underneath it.
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August 17, 20264 min read
How to Find the Balance Between Brand and Performance
Most marketing teams run brand and performance as two separate departments. Here's why that split causes more damage than it saves.
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