Olivia Madarász's consulting practice — bringing global-brand affiliate, partnership, and integrated media expertise to brands building their own programme, and to agencies strengthening what they offer clients.
Building or fixing a partnership and affiliate programme in-house — commission structure, publisher recruitment, and the reporting to prove it's paying for itself. Direct support, no account-manager layer.
Sharpening the affiliate and partnership service an agency offers its own clients — from proposal and pricing structure to campaign frameworks and the attribution story that makes results defensible. Also includes hands-on support pitching for global brand accounts, drawing on eight years of experience inside high-demand global leader brands.
Most teams run brand campaigns and partnership channels as two different disciplines with two different scorecards — and leave the overlap between them untapped. BrandRoom isn't a new system to adopt. It's finding where performance can better support and connect to the brand story you already have.
Scoped around measurable outcomes, for brand teams and agency partners alike.
Affiliate and partnership marketing is how a brand pays for results instead of exposure — publishers, creators, and platforms promote you, and only get paid when it actually converts. It covers which network you're on, how commissions are structured, and who your partners actually are. Done well, it's one of the most cost-efficient channels a brand has; left on autopilot, it quietly leaks margin without anyone noticing. The specifics of what that looks like for your setup is exactly what we'd get into when we talk.
Integrated campaign planning is about making sure one campaign moment — a launch, a seasonal push — shows up consistently everywhere a customer might run into it, from a video ad they scroll past to an influencer post to what they see in-store. Those pieces usually get planned by different teams working in isolation, so the story fractures somewhere along the way without anyone deciding it should. This is the discipline of keeping brand and performance reading as one coordinated campaign instead of several unrelated ones. Happy to walk through how that maps onto your next campaign directly.
Attribution is the ongoing question of which channel actually deserves credit for a sale — and it's rarely as simple as whichever one got the last click. This covers the fuller measurement picture: CAC, incremental revenue, ROAS, and how much a channel contributes as an assist versus as the direct driver. The point isn't a nicer-looking dashboard, it's knowing with more confidence where the next euro of budget should actually go. We'd get into what's currently being measured — or missed — in your setup when we talk.
For agencies, this is about the affiliate and partnership offer you put in front of your own clients — how it's priced, how it's packaged, and how results get reported back in a way clients actually trust rather than take on faith. It also covers pitch support when a global brand account is on the table, drawing on eight years spent inside brands like the ones you'd be pitching to. Your current offer and the accounts you're targeting are exactly what we'd dig into directly.
Eight years of in-house programme ownership across three global brands — the same rigor now available direct.
Review the current partner mix, campaign structure, and reporting — find where budget is working and where it isn't.
Set commercial terms, channel roles, and reporting cadence so every partner and campaign has a clear job to do.
Manage the day-to-day — partner relationships, agencies, and campaign execution — with regular performance check-ins.
Use attribution and incrementality data to reallocate investment toward what's actually driving growth.
I'm Olivia Madarász — a marketing professional with eight years inside global consumer brands, most recently owning the affiliate and partnership ecosystem at Crocs, and before that running integrated media and affiliate programmes at Nike and New Balance across EMEA.
BrandRoom brings that same discipline to brands building their programme in-house, and to agencies sharpening what they offer their own clients — without an extra layer in between. It's not about installing a new system to track against; it's about finding the balance and alignment between brand and performance in the setup you already have, and the opportunity that's currently being left untapped.